BrendonOOH

The Brief – with oOH!Media

This week Maddie Ross speaks with CEO of oOH!Media, Brendon Cook, about the perpetual rise of out-of-home advertising (OOH) in a market where many above-the-line channels are attracting less and less of brands’ marketing budgets. Here Brendon talks to us about the impact of the acquisition of Eye Corp on the oOh! Business, the importance…

mindshare

The Brief – Q&A with Mindshare’s Katie Rigg-Smith

This week Maddie Ross sits down with new Mindshare CEO Katie Rigg-Smith to discuss her sudden promotion and her vision for the GroupM media agency. Rigg-Smith, the long time chief strategy officer at Mindshare, rose to the top job a week ago today after James Greet stepped down to take up Dan Johns’ former role…